Financial Strategy & Planning

Investment prioritization for a multi-market consumer group

Investment prioritization for a multi-market consumer group

Investment prioritization for a multi-market consumer group

Built one decision framework to rank competing growth bets across markets and tie every funded initiative to an owner and a milestone.

Modern city finance district representing strategic investment and growth.

Results at a glance

11

Proposals ranked on one scale

5

Initiatives funded in year one

100%

Funded initiatives with a named owner

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Engagement details

Client

Meridian Consumer Group

Industry

Consumer Goods

Service

Financial Strategy & Planning

Company size

Multi-market, 3,400 employees

Engagement length

10 weeks

01 The challenge

Meridian had eleven growth proposals competing for the same capital. Each market used different return assumptions, so the leadership team could not compare them or sequence spending with confidence.

02 Our approach

A framework-first engagement: agree how to decide, test the numbers, then fund and track.

01

Standardize the business cases

Aligned return assumptions, hurdle rates and risk adjustments across every market and business line.

02

Rank and challenge

Tested the assumptions behind each proposal with market leads and scored them on one common scale.

03

Fund and track

Converted the shortlist into a funded roadmap with named owners, milestones and a quarterly review cadence.

03 The results

Leadership approved a prioritized portfolio of five initiatives, retired six that did not meet the hurdle rate, and now reviews delivery against milestones every quarter.

LET’S TALK

Let’s work on what comes next.

Let’s work on what comes next.

Let’s work on what comes next.

Tell us about your financial goals and we will show you how we can help you reach them.

Tell us about your financial goals and we will show you how we can help you reach them.

Tell us about your financial goals and we will show you how we can help you reach them.

Prefer email?

hello@northcastfinancial.com

FAQS

Frequently Asked Questions

Everything you need to know about working with Northcast Financial.

What types of organizations do you work with?

We advise ambitious organizations across industries, from founder-led businesses to large enterprises in banking, insurance, asset management, healthcare and industrials. Most clients are finance leaders facing a significant decision about capital, risk or performance.

How does an engagement work?

We begin with a short financial diagnostic to understand your situation and agree the questions that matter most. We then build a clear plan, work alongside your finance team to carry it out, and track results against agreed targets.

What makes Northcast Financial different?

We are partner-led and deliberately small. Senior advisors do the work, we stay practical, and we measure ourselves by the financial outcomes you achieve, not the volume of reports we produce.

Will you work with our internal team?

Yes. We embed with your finance and leadership teams, transfer models and tools as we go, and leave your people able to sustain the improvements after we step back.

How long does it take to see results?

A diagnostic typically takes three to four weeks. Most clients see early gains in cash, cost or reporting quality within the first quarter, with deeper structural improvements building over the following months.

Still have questions?

GET IN TOUCH

Let’s talk about your next move.

Let’s talk about your next move.

Let’s talk about your next move.

Northcast Financial

Clear financial strategy for complex decisions, turning capital into results you can measure.

Office

250 Madison Avenue, Floor 14, New York, NY 10016

©2026 Northcast Financial. All Rights Reserved

©2026 Northcast Financial. All Rights Reserved

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